This is the first in the series, you can see a round up of the 10 points to consider in a previous post.
When considering what shopping trolleys to buy for your retail environment the first thing to consider is who shops in your store? who will want to use a trolley?
Reasons why customers use a trolley:
1) They know they want to do a big shop when entering the store and they will fill a basket so they select a trolley. Any trolley is right for this customer they are just looking for as bigger capacity as possible.
2) They have difficulty carrying a basket even with a few items in it. These people maybe elderly or disabled. A trolley can then be a useful walking aid to use around the store, in order for this to be safe the trolley must be extremely stable when pressure is put on the handle.
Shoppers with limited movement can also find the shallow trolleys much easier to use as they do not have to bend low to retrieve items from the trolley at the checkout.
If customers use wheelchairs a special disabled shopping trolley which attaches to the chair maybe a worthwhile investment.
3) They have children with them who are easier to entertain when securely sitting in a baby seat. They are raised up so easier to converse with and they are not tempted to run around the store disrupting other shoppers. It is well known that parents shop where they know there are suitable trolleys for their children. So by offering a few trolleys from our family range can be a real boost.
The best idea is always to ask your customers, do some free market research at the till before purchasing shopping trolleys.
For more points you need to consider before purchasing trolleys please view more of our blogs.